The World Floor Covering Association (WFCA) has promoted Freida Staten to the newly established position of Chief Marketing & Strategy Officer (CMSO). Formerly serving as vice president of marketing, communications & membership, Staten now assumes a broader leadership role that reflects her growing impact and strategic leadership across the organization.

In this expanded capacity, Staten will oversee the direction and execution of all marketing and communications initiatives for WFCA and its affiliated entities, including CFI, FCITS, and FCB2B. Her promotion recognizes the transformational role she has played in shaping the organization’s brand identity, increasing member engagement, strengthening sponsor relationships, and leading high-impact campaigns and events. Beyond driving external visibility, Staten will play a key role in aligning cross-functional strategies, working closely with leadership teams to ensure cohesive messaging, consistent brand experiences, and unified progress across all WFCA initiatives.

In her new role, Staten will continue collaborating with WFCA leadership, industry partners, and stakeholders to enhance brand visibility, increase member engagement, and unify communications across all association initiatives.