The flooring industry's landscape is set for transformation with the announcement of the Synergy Convention & Expo, a collaborative event that unites four major trade organizations under one roof for the first time.

Scheduled for September 16-18, 2025, at the Sheraton Music City Airport Hotel in Nashville, Tennessee, the event represents an evolution of what was previously known as "Elevate: CFI FCICA Annual Convention & Trade Show." The rebranded convention marks its third year with an expanded partnership that now includes the Floor Covering Installation Training Standards (FCITS) and Flooring Contractors Business to Business (FCB2B), alongside founding partners Certified Flooring Installers (CFI) and Flooring Contractors Association (FCICA).

The shift from the previous "Elevate" branding to "Synergy" reflects the event's evolution from a dual-organization conference to a collaborative industry gathering. This expanded partnership model demonstrates the flooring sector's commitment to breaking down silos and working together to address common challenges and opportunities.

"This event isn't just about bringing people together — it's about aligning strengths and creating momentum across all corners of the flooring industry," said Freida Staten, Chief Marketing & Strategy Officer of the World Floor Covering Association. "We're proud to offer a platform where professionals can come together, share knowledge, and collectively shape the future of the industry."

The convention's tagline — "Education. Connection. Innovation." — encapsulates its mission to advance the flooring industry through comprehensive programming. Attendees can expect hands-on training sessions, certification opportunities, digital integration workshops, inspection excellence programs, and leadership development seminars, all while fostering peer-to-peer connections.

Building on the momentum of last year's event, which drew more than 50 exhibitors, Synergy is positioning itself as the premier gathering for flooring industry professionals. The target audience spans the entire flooring ecosystem, including installers, contractors, inspectors, educators, manufacturers, distributors, and technology partners.

Each participating organization will host specialized programming aligned with its unique mission while contributing to the unified experience that defines Synergy. This collaborative approach allows attendees to access diverse expertise and perspectives under one umbrella event.

Industry professionals are encouraged to watch for registration details and early-bird incentives, which will be announced soon.