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Bjelin to Showcase Scandinavian Flooring Innovations at Domotex Asia Shanghai

By FLOOR Trends & Installation Editors
Bjelin Nadura Eclipse Tiles

Nadura Tiles Luna Dew Grey and Neso Eclipse Grey. Photo: Bjelin. 


May 14, 2025

Swedish flooring manufacturer Bjelin will showcase its latest Scandinavian-designed flooring collections at Domotex Asia, one of the world's premier flooring exhibitions, taking place in Shanghai from May 26-28, 2025. Visitors can experience the company's innovative products at Hall 5.2, Booth A35.

The company will feature three distinctive product lines that demonstrate its commitment to combining traditional craftsmanship with cutting-edge technology: Woodura Planks 3.0, the newly launched Woodura Herringbone 2.0, and the high-tech Slate Collection featuring Nadura Tiles.

"We're thrilled to attend Domotex Asia this year, where we will highlight our popular Woodura Planks 3.0, the new and modern Woodura Herringbone 2.0, and the high-tech Slate Collection," said Hannes Lindblom, head of product management at Bjelin.

The Slate Collection represents a departure from traditional wood flooring, incorporating Nadura Tile technology to create a high-tech solution with deep textures and natural color variations. This innovative collection delivers what the company describes as a "cool yet inviting finish" that challenges conventional flooring design.

"The Slate Collection reflects our commitment to quality craftsmanship and forward-thinking design," Lindblom explained.

Woodura Herringbone 2.0 offers a contemporary interpretation of classic herringbone flooring. The product features larger strips that provide installation flexibility, allowing for multiple pattern configurations, including traditional herringbone, double, triple, ladder, and block patterns. The system's click-lock technology enables installation without glue or nails, making it suitable for both residential and commercial applications.

"It's a highly durable and versatile herringbone floor that allows enormous creativity in both residential and commercial spaces," Lindblom said. "Woodura Herringbone 2.0 is easy to install since it clicks into place without glue or nails."

The Woodura Planks 3.0 collection continues to expand with various size options, from Small, Medium, and Large to luxurious XL and XXL formats designed to enhance spatial perception. The latest addition, the Contrast Collection, features Spačva oak and is engineered to make bold design statements in large spaces.

Sustainability remains central to Bjelin's manufacturing philosophy. The company's proprietary Woodura® and Nadura® technologies maximize raw material utilization while producing 100% real wood floors with enhanced durability. This approach aligns with growing industry demand for environmentally responsible flooring solutions without compromising on quality or aesthetics.

KEYWORDS: DOMOTEX asia flooring manufacturers sustainability technology

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