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Breaking Flooring NewsResidential FlooringCarpet and Rugs

Stanton and Kravet Forge Strategic Partnership with Exclusive High-End Carpet Collection

By FLOOR Trends & Installation Editors
Kravet and Stanton Display

Photo: Stanton.

May 19, 2025

Two forces in luxury home design are joining forces to create an exclusive new flooring collaboration. Stanton, a premier designer and supplier of high-end luxury flooring, has partnered with Kravet, the industry leader in to-the-trade home furnishings, to launch Kravet x Stanton—a sophisticated carpet collection that will be available through a selective, limited distribution model.

The strategic partnership merges Kravet's renowned textile design expertise with Stanton's exceptional carpet craftsmanship to create a comprehensive 91-SKU collection. Designed to accelerate high-end business for Stanton's key customers, the collection features transitional geometrics and timeless organic textures suitable for wall-to-wall installations, custom-fabricated rugs, and stair runners.

"Our exclusively designed, limited-distribution Kravet x Stanton collection sets a new standard in color and design," said Jonathan Cohen, CEO of Stanton. "We're excited to support our showroom partners by driving new trade business and look forward to the collection's debut this July."

The collection spans multiple premium construction categories, including hand-loomed, wire-wilton, and luxury performance carpets. To enhance the shopping experience, the line will be presented on stylish, modular displays featuring large-format 2' x 2' samples for each SKU, complemented by a convenient 9" x 9" sample takeaway cabinet. This innovative merchandising system allows for easy color-based selection, streamlining the specification process for interior designers and their clients.

"This collaboration represents a perfect synergy between two heritage brands committed to design excellence and quality," noted Cary Kravet, CEO of Kravet LLC.

By combining Stanton's meticulous craftsmanship with Kravet's sophisticated approach to color and pattern, the Kravet x Stanton collection introduces a refined aesthetic that promises to elevate residential and commercial interiors alike. The exclusive collaboration is scheduled to debut in July, with distribution limited to select Stanton partners.


KEYWORDS: luxury flooring

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