Shaw Industries has appointed Jamie Welborn as vice president of carpet product. In this role, Welborn will lead the strategic direction of Shaw’s residential carpet portfolio, focusing on delivering innovative, high-quality solutions that elevate the customer experience and support Shaw’s continued growth.

As part of Shaw’s commitment to delivering market-leading flooring solutions, the company continues to focus on product vitality, portfolio management, and innovation—core elements of its strategy to drive value for customers and consumers alike. Welborn's leadership will be instrumental in advancing this strategy, bringing fresh, consumer-relevant products to market, and simplifying the product experience for customers and internal teams.

“With his extensive industry experience and proven ability to align product strategies with customer needs, Jamie will play a pivotal role in shaping the future of our carpet portfolio,” said Herb Upton, senior vice president of residential product and innovation. “His leadership will help us deepen partnerships with our customers and deliver solutions that reflect the evolving expectations of today’s consumers.” 

Welborn brings over 35 years of industry experience, including leading large-scale residential product portfolios, driving innovation, streamlining complexity, and enhancing quality and cost performance. His most recent role was senior vice president of residential carpet product development at Mohawk Industries. Known for his strategic mindset and collaborative approach, Welborn has a track record of fostering innovation, developing talent, and building strong partnerships with customers and suppliers. 

“Shaw’s focus on innovation and customer-centric solutions is what excites me most about joining the team,” Welborn said. “I look forward to working with the talented teams at Shaw to deliver products that meet the needs of our customers and enhance the spaces where people live and work.” 

He holds a Bachelor of Science in Textile Management & Marketing from Philadelphia College of Textiles & Science (now Thomas Jefferson University) and a Master of Science in Textile Technology from the Institute of Textile Technology.