Kährs Group has signed a Letter of Intent with Nature Home, China's prominent home furnishing retailer, to introduce Kährs' multilayer hardwood flooring collections to Chinese consumers through Nature Home's extensive retail network of over 100 specialist flooring studios and 5,000 stores nationwide.

The agreement centers on promoting Kährs' signature multilayer hardwood flooring under the Kährs brand throughout China. Nature Home will initially offer a curated selection of Kährs' premium collections, including two-layer patterned designs and 1-strip and patterned multilayer parquet floors from the company's high-end product lines.

The partnership will launch with a pilot program in 10 flagship stores across major Chinese cities, supported by comprehensive marketing, storytelling, and training resources from Kährs. Future expansion plans include the potential introduction of Kährs Life Authentic collection, a thinner wood flooring solution designed for renovation projects that targets China's growing DIY and refurbishment market through Nature Home's e-commerce and retail channels.

Both companies emphasize their shared commitment to sustainability, quality, and brand integrity, positioning the collaboration to strengthen the eco-conscious home furnishing segment in China. The partnership represents a strategic move for Kährs' international growth while bringing premium Scandinavian design and craftsmanship to Chinese consumers.

"This milestone partnership between Kährs and Nature Home brings Scandinavian craftsmanship and design to the forefront of the Chinese flooring market, setting a new standard in sustainable and premium wood flooring," said Kährs Group President and CEO Johan Magnusson.