Cyncly General Manager Mark Lukianchuk emerged from the company's inaugural Connect Flooring conference with a clear message: the flooring industry's technological evolution is accelerating, and Cyncly is positioning itself as the comprehensive platform to drive that change.

Speaking with Floor Trends & Installation after the Chicago event, Lukianchuk described the conference as a milestone for the company, which has been built through the acquisition of various brands. "This is the first flooring conference that was under the Cyncly leadership," he explained, noting it brought together all acquired brands under the Cyncly umbrella—RFMS, Pacific Solutions, Mobile Marketing, and Broadlume—for the first time.

Seeing opportunity in the industry's traditional resistance to technology, the timing reflects industry pressures. After COVID-era highs, 2024 proved challenging, with 2025 showing potential improvement in the second half. "AI is really starting to enter the vocabulary of the average flooring dealer," Lukianchuk said, pointing to chatbots and automation tools that customers could interact with at the conference. "A lot of dealers are asking, 'How can I up my game?'" 

He outlined what he calls the "flywheel"—a four-part customer journey that spans acquisition, decision, operation, and installation. The goal is to create loyal customers by removing friction at every touchpoint.

This flywheel strategy drove the January launch of Cyncly Payments, which handles everything from credit applications to underwriting and risk assessment. "We're not just putting our label on someone else's platform," Lukianchuk said. "We do everything from the platform all the way to handling security, underwriting, and fraud."

The company's most recent demonstration involved Blueprint.AI, a digital tool that can complete flooring takeoffs in 80 seconds compared to the traditional 30-45 minutes. "It's probably one of the best uses of AI in the flooring industry that I've seen so far," Lukianchuk said, describing how the technology eliminates the repetitive, error-prone manual process that estimators typically handle.

Beyond measurement, Cyncly showcased AI-powered visualization tools that can generate photorealistic renderings from simple photos. Customers can visualize kitchen renovations with shoppable products, then move directly to quoting, payments, and installation scheduling—all within Cyncly's integrated platform.

But perhaps most significantly, Cyncly announced Project Summit, a new cloud-based and AI-supported Enterprise Resource Planning system, replacing the previously planned "RFMS Next" with a more ambitious platform. Customer surveys revealed that two-thirds of flooring dealers also sell cabinets, countertops, window treatments, and other products, and customers said having a system that can handle all these things—that would be phenomenal for their business, Lukianchuk said.

Customer feedback revealed areas for improvement, particularly around communication and training. To answer that need, Cyncly is launching the "Cyncly Academy" on July 1, offering role-based online courses for everything from sales to estimation.

"Today, if you want training, you call us up, it might take a couple weeks, there's a cost," Lukianchuk explained. The new system will allow for immediate access to refresher courses and new employee training.

As the flooring industry faces continued consolidation and technological pressure, Cyncly's integrated approach is a bet that dealers want comprehensive solutions rather than point products. While Cyncly claims a "significant market share" among dealers with $5-40 million in annual revenue, Lukianchuk sees opportunities with both smaller dealers outgrowing basic systems and larger operations seeking comprehensive solutions.

The company, part of a global organization with 2,500 employees and 70,000 customers, is shifting focus from acquisitions to execution. "It's really all about communication and execution now—delivering on the promise of our vision," Lukianchuk said.