Women In the Floorcovering Industry (WIFI) will kick off the new year with its January Power Hour, “Practical AI Uses,” featuring Brent O'Guin and Michelle Carpenter O'Guin of Modern Context, Inc. The virtual event will take place Wednesday, Jan. 15, at noon EST and will explore how professionals can integrate artificial intelligence into their workflows to save time, make smarter decisions, and amplify their impact.

Register here: https://wifiwomenintheflooringindustry.as.me/schedule/c988ba81/?appointmentTypeIds[]=72265994 

During the Power Hour, Brent O'Guin, technology strategist, and Michelle Carpenter O'Guin, marketing strategist, will demystify AI and explain how it can reduce daily workloads, support strategic thinking, and help professionals remain agile in a rapidly evolving industry.

What attendees will learn:

• Simplified AI Integration: Practical steps to incorporate AI into daily tasks.
• Enhanced Decision-Making: Tools and methods for using AI to inform data-driven decisions.
• Increased Agility: How to stay ahead of trends by leveraging AI for efficiency.

The event is open to professionals at all levels looking to harness the power of AI for career growth and improved workflows.

Brent O'Guin brings deep experience in technology and a hands-on approach to making AI simple and practical. He has helped over 1,000 professionals work smarter, reduce daily minutiae, and focus on high-value work. As a Technology Strategist at Georgia Tech and a member of the State of Georgia AI Advisory Council, Brent is passionate about guiding people and organizations of all sizes to use AI for immediate impact and future-ready success.

Michelle Carpenter O'Guin transforms scattered ideas into clear visions and actionable plans, creating meaningful impact for intended audiences. With over 10 years in strategic marketing within commercial interiors and flooring, she leverages AI to enhance her creative process—clarifying visions, mapping next steps, and freeing up time for deeper client engagement and balance in her own life.