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Breaking Flooring NewsCommercial Flooring

Sarmazian Brothers Flooring Joins Fuse Alliance

By FLOOR Trends & Installation Editors
Sarmazian and Fuse Alliance
June 25, 2025

Sarmazian Brothers Flooring announced its membership in Fuse Alliance, a professional network of commercial flooring contractors operating throughout North America.

Sarmazian Brothers Flooring is a member of the National Floorcovering Alliance and has three locations in Ontario, Canada.

Fuse Alliance connects commercial flooring contractors across the continent, providing members with networking opportunities, shared resources, and collaborative growth initiatives. The network enables contractors to leverage collective expertise and expand their capabilities in the commercial flooring sector.

The membership is expected to enhance Sarmazian Brothers Flooring's ability to serve commercial clients while providing access to industry best practices and expanded professional connections within the North American commercial flooring market.

In 2024, Canadian flooring retailer Sarmazian Brothers Flooring announced the launch of an e-commerce site, Sarmazian Shop. The centerpiece of the shop is the Kneeless Carpet Stretcher, an innovative tool that the Sarmazian brothers invented in the early 1990s. To date, thousands of units have been sold around the world.


KEYWORDS: Fuse Alliance

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    Fuse Alliance is a member-owned organization of professional, commercial flooring contractors. With 180+ members with 265+ locations across the United States and Canada, Fuse Alliance supports its members by sharing best practices, offering educational and training programs, vetting and sharing new technologies, and helping strengthen the connection between its members and key suppliers.
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