Canadian flooring retailer Sarmazian Brothers Flooring announced the launch of an e-commerce site, Sarmazian Shop.

The centerpiece of the shop is the Kneeless Carpet Stretcher, an innovative tool that the Sarmazian brothers invented in the early 1990s. To date, thousands of units have been sold around the world.

The Kneeless Carpet Stretcher was developed to solve a critical challenge in the industry: the physical strain caused by traditional carpet stretching methods. By eliminating the need for high-impact knee kickers, the tool allows professionals to achieve a precise and even stretch while significantly reducing wear and tear on their bodies. Built around a unique leverage system, it enables installers to work efficiently, helping reduce the risk of injury and extending the longevity of their careers.

“The Kneeless Carpet Stretcher has been a proven game changer in the flooring world, making carpet installation easier, safer, and more efficient,” said Saro Sarmazian, managing director, Sarmazian Brothers Flooring. “We’re thrilled to now offer this tool directly through our online platform, bringing its benefits to more professionals across the globe.”

Sarmazian Brothers Flooring is a member of the National Floorcovering Alliance and has three locations in Ontario, Canada. 

“Understanding how the Kneeless Carpet Stretcher works is essential for maximizing its benefits,
 Sarmazian said. "Once installers grasp its innovative design, they can truly appreciate how it transforms the carpet installation process.”

The Sarmazian Shop allows customers to purchase the Kneeless Carpet Stretcher tool, along with a growing range of products, including Floor Fix Pro solutions for squeaky floors.