Centricity, a provider of innovative flooring protection solutions, has announced a strategic partnership with Flooring Stores United, a buying group representing 83 independent flooring retailers nationwide. The collaboration will introduce Centricity's industry-first 5-Year Accidental Damage Protection Plan to the buying group's network of members.

The timing reflects growing market demand, with 80% of consumers expressing interest in protection when purchasing premium flooring, and more than two-thirds likely to buy protection plans when offered. Centricity's program covers real-life accidents, including dents, scratches, cracks, and stains across all flooring types, from carpet and laminate to hardwood and luxury vinyl.

"We're thrilled to partner with Flooring Stores United to unlock new revenue potential for their dealers," said Andy Iamaio, director of sales at Centricity. "Our protection plans are proven to increase close rates, boost customer satisfaction, and generate meaningful margin with every sale."

The partnership provides comprehensive support to participating retailers, including free training, point-of-sale marketing materials, performance incentives, and custom dashboards to track success metrics. Customers benefit from no deductibles or service fees, a 24/7 online claims portal, and a second-year cleaning benefit.

"We are always looking for new ways to help our members compete and Centricity's protection plan is a game changer," said Neil Daley, CEO of Flooring Stores United. "Our retailers can now offer a unique value-add that protects their customers' investments, builds trust, and increases profitability."