Porcelain has been quietly laying the groundwork to become a major influence in the U.S. tile market for some time, and many people are taking notice. Porcelain tile sales should increase 25% during the next 18 months, according to the 77% of respondents who believe the market will see an increase (only 1% of those surveyed expect porcelain tile sales to decrease).
The purpose behind the NFT Ceramic Tile Market Trends Study is to identify current and future trends in the ceramic industry. The 2001 study would seem to suggest that the continued growth and influence of ceramic tile in the United States is unquestionable. The only question that remains is: How big will it get?