"People are looking to sell up," says William Byrne, vp of sales & marketing for BHK of America, a company which debuted several hand-scraped floor looks at this year's Surfaces. "They (dealers) are starting to realize that the low end of the market is not going to take them very far. Laminate flooring is a viable product that's here to stay. They're recognizing that this flooring should be sold as a value-added product, and that's where the hand-scraped look comes in."