The Atlanta International Area Rug Market featuring the National Oriental Rug Show will take place Jan. 15-18. The event promises a full complement of exhibitors, showrooms and booths showcasing the latest in area rug fashion and functionality.

Made complete with a host of AmericasMart*Atlanta services and facilities, the market will feature a vast collection of handmade, power-loomed and antique rugs in virtually every conceivable style and price point.

In addition, Architectural Digest and AmericasMart will co-host America's Magnificent Carpet Awards, which recognizes and celebrates excellence and achievement in the centuries-old art of rug making. A ceremony will be held 5:30 to 8:30 p.m., Jan. 17, while submitted rugs can be previewed Jan. 16 and 17 at the Gallery of America's Magnificent Carpets. Attendees also can sneak a peak at the gallery after the ceremony from 9 a.m. to noon on Jan. 18. For more information, telephone (800) ATL-MART or visit on the Internet.

What follows is a brief rundown on some of the products that will take the spotlight during the show.

110 Capel's Colonial Williamsburg Collection in Blair Garden, parchment.
Capel Inc.has expanded its Colonial Williamsburg Collection of 18th century-inspired rug designs. Three Wools of New Zealand branded styles have been added to the collection, each hand-tufted in floral favorites from historic colonial gardens. The new offerings include Garden Images in colorways of parchment, carriage black and garnet; Blair Garden in parchment and carriage black; and Magnolia Vine in onyx. Each comes in 2-by-3-, 3-by-5-, 5-by-8- and 8-by-11-foot sizes.

CMI's Cottage Comfort, featuring Lynette Jensen's Thimbleberries designs.
CMI (Colonial Mills Inc.),a leading manufacturer of a complete line of braided-texture area rugs and accessories, will debut its Cottage Comfort collection, featuring acclaimed designer Lynette Jensen's popular Thimbleberries fabric and quilt designs. Building on the success of its first collection in the line, Four Seasons, CMI's new Cottage Comfort rug collection is also available in oval and rectangle shapes and four softer colorways -- Sweet Retreat, Wild Flower, Picnic Basket and Sea Glass. The collection is made with a blend of 50 percent cotton and 50 percent polyester fibers.

Esfahani's StylePays Collection by Amanda Pays, AP7740.
Esfahani Inc.will introduce its new StylePays Rug Collection by Amanda Pays. This collection of hand-woven wool rugs was created in partnership with the noted designer. The StylePays Collection is a vibrant offering of nine wool and silk rugs, all hand-woven in Nepal. The modern, eclectic collection is available in 4-by-6-, 6-by-9-, 8-by-10-, and 9-by-12-foot sizes. Larger sizes are available on a special-order basis.

Karastan's Vintage Road in Bergama.
Karastanwill present Vintage Road, a new collection of three rugs that represent a new era in construction. The rugs are Axminster woven from a new yarn system blend that is predominated by premium New Zealand wool. What results is a handmade, almost rustic look. The rugs are available in shades of chestnut, espresso brown, pepper red, spice gold, moss green, dusty plum and a tile blue. Patterns include Bergama, inspired by the traditional block panel designs of the Bakhtiyari; Sierra, an interpretation of an antique Heriz design; and Alhambra, adapted from a Sultanabad design. Sizes include 3 feet, 11 inches-by-5 feet, 6 inches; 5 feet, 9 inches-by-8 feet, 6 inches, and 8 feet, 8 inches-by-11 feet.

Merida Meridian's Needlepoint Collection in Baja Salsa.
Merida Meridianhopes to spice up the floor with Baja Salsa, a stripe in a fresh color palette. Baja is part of Merida's recently introduced Needlepoint Collection that features 15 patterns of stripes, waves and circles designed from a palette of 70 striking shades. Each rug is crafted of 100 percent New Zealand wool and is approved to carry the Wools of New Zealand brand. Standard sizes include 2 feet, 6 inches-by-9 feet, 3-by-9 feet, 4-by-6 feet, 5-by-8 feet and 6-by-9 feet. Custom sizes and colors also are available.

Momeni's Agra Collection Indian tufted line.
Momeniwill be unveiling a number of new and expanded collections at the Atlanta International Area Rug Market, among them the Agra Collection. These unique rugs are made with subdued, antique colors in an Indian tufted line. There are eight designs in the collection, ranging from 4-by-6- to 10-by-14-feet. The rugs are constructed of 100 percent New Zealand wool with tufted construction and a 5/8-inch thickness. Rugs in the Agra Collection feature antique reproductions with clear colorations mildly airbrushed to give the traditional concept a modern feel.