To properly sell the system, four customer expectations must be considered. The first is form -- the tile should have the aesthetic appearance that the purchaser intended. Next is function -- the product selection should meet or exceed the customer's performance expectations and requirements. Third is longevity, in terms of the overall durability of the installation. The final consumer expectation relates to external influences. These include environmental factors, actual usage and maintenance procedures.
If the final installation is to meet each of these four expectations, you must address four important components of the complete system. Specifically, you should: