WFCA promotional efforts get rolling for National Floor Covering Month 2002
WFCA promotional efforts get rolling for National Floor Covering Month 2002
In support of National Floor Covering Month, scheduled for April 2002, the World Floor Covering Association (WFCA) is implementing a multifaceted public relations program that targets key media, consumers and the industry itself.
To create excitement about National Floor Covering month among WFCA members, as well as consumers, the WFCA is sponsoring the Look Down For A Change National Consumer Contest. The contest, which will be conducted for three months on the WFCA website (www.wfca.org), will be promoted through magazines and newspapers across the country. Multiple winners will be chosen. Prizes will include various types of floor coverings, including installation services.