Beaulieu's host sale at La Mirada warehouse
More than 660 people, including 412 dealers, attended Beaulieu of America's recent warehouse sale at the company's warehouse in La Mirada, Calif. The catered event was the second warehouse sale the company has hosted at this location.
Along with a DJ and valet parking, Beaulieu's sale featured various door prizes awarded according to the amount of rolls of flooring purchased. In a grand prize drawing, the company awarded a seven-day, six-night Caribbean cruise to Gary's Carpet of Corona, Calif.
"The dealer base was very supportive and we were very appreciative of that. We had a fine mix of products and were enthused about the way (the sale) turned out," said Tom Pappas, Beaulieu Residential senior vice president western division.
According to Pappas, the company plans on making the warehouse sale at La Mirada an annual event. Beaulieu's warehouse spans 287,000 square feet with 42 aisles of product and 40-foot-high clear ceilings.