Pictured are: Ted Haserjian of L & S Carpets, based in North Hollywood, Calif.; Ashok Milton, Beaulieu’s Central California regional manager; Ralph Boe, president & CEO of Beaulieu; and Lance Haserjian of L & S Carpets, at the recent La Mirada warehouse sale.

The recent Bliss Earthquake Sale in La Mirada, Calif., was a success, according to Beaulieu officials on the scene. “The last time we opened our doors to our customer base was eight years ago for the grand opening of our facility. This time around we had an even bigger turnout due, in large part, to aggressive promotional pricing and the unveiling of our newly remodeled Bliss showroom,” said Dan Croix of Beaulieu.

Dealers came from as far out as Arizona to the sales event. “Not only did we exceed our expectations for rolls sold for the two-day event, we received great feedback on our Bliss showroom, our soon-to-be-released commercial carpet tile program, Magic Fresh demos, Hollytex Carpet Wipes, and Technical Service demonstrations,” Croix added.