"Given the design directive of an old world hacienda," remembers company principal Charles Riley, "we began researching the haciendas of South America, Spain and Portugal, and discovered ceramic tile applications that are just not typical of any period of American architecture, particularly on walls outside of bath and kitchen areas."
For Riley, it was a natural conclusion that ceramic tile would be instrumental in developing many of the architectural and design elements for the home. Product lines from eight of Spain's premier tile manufacturers were chosen. What impressed Riley most of all was the incredible variety of products that Spain's manufacturers offered, and their ease of application in even the most complicated designs.
Riley also observed the ease with which he could communicate to the builder how the tile should be applied. "There was no confusion as to cutting moldings or applying different finishes. The architectural application was all laid out for us," he explains.