Will we see changes next year? No question about it. More retailers will tie their stores to the promotion to capitalize on bringing in consumers not only during April but over the following months as well. And in the future, you can count on seeing more manufacturer and distributor advertising dovetailing the event.
The WFCA delivered what it promised - in fact, more than most had hoped for. In its initial announcement, WFCA said, "The primary vehicle of the program is a public relations effort to place stories about floor coverings in shelter and women's magazines, large and small newspapers, and on television." Logos featuring the "Look Down For A Change" campaign theme were made available to retailers, distributors and manufacturers to use in their own advertising efforts.