From my very first days in the ceramic tile business, it became very clear to me that the whole aspect of selling ceramic tile needed to be rethought. Instead of selling plain field tiles and adding some decorative inserts, we needed to start thinking about using ceramic tile as a personalized installation, whereby the room is built around the decorative tiles and filled in with the plain stuff.

Show your customers how ceramic tile can add that little bit of flair to their installations, and you can add some profits to your business. Luckily, the tile industry has done its part to help you meet this challenge. The plethora of tile products now available will astound you. Virtually any style, motif or visual that you’ve ever dreamed of can be found in decorative tile.