The Time Has Come to Address Installer Education and Compensation
To begin with, retailers must be able to demand top-quality work from their installers. There are many important reasons for this, not least of which is to produce satisfied customers who refer the store to friends, relatives, neighbors, business associates, and others. Good referrals are the least expensive and most effective form of advertising.
Installers have a responsibility to keep up-to-date so that they are familiar with the best and most current installation techniques and products. That requires continuing education.