Among the many bright spots at Surfaces this year was the heavy emphasis on fashion with a wide array of mouthwatering colors, styles and patterns in all floor coverings. Fashion was the theme, too, of the educational sessions. Sadly, some continue to fly in the face of the facts and clutch price to their chests like a security blanket. Profits? Obviously overlooked.
Our industry, at all levels, must get off the treacherous path of price and step firmly on to the solid path of fashion -- the route to successful sales and profits. We must end the price mentality that turns floor coverings into a commodity.