Congoleum, via its DuraCeramic Blitz during the weeks of Nov. 10 and 17, regaled retailers with the highest level of education available on its DuraCeramic line of flooring. Fifteen teams, including the company's hand-picked floor covering installation training specialists, traveled around the United States and Canada to conduct more than 100 seminars. These seminars were designed to educate retail owners, sales people and installers on the features of DuraCeramic, as well as related installation techniques.

Offered in a 15 5/8-inch-square tile size with an eased-edge, DuraCeramic is designed to complement any living environment and answers consumer demand for larger-scale flooring designs. The product features an extra-thick, .160-inch overall construction for outstanding wear, and employs a limestone composite construction for stability and impact resistance.