Wools of New Zealand has launched a fashion-focused ad campaign that was created to promote branded carpet by reminding consumers how well wool works in the products they love. Wools of New Zealand's campaign is a cooperative program that is shared with participating retailer partners.
The ad itself is designed in a two-page spread that includes seven squares of Wools of New Zealand brand carpet surrounding a "favorite wool" image. Adjacent to the ad is a full-page listing of 58 retailer and trade showroom partners. The campaign will run in spring and fall issues of various national consumer magazines.
According to Wools of New Zealand, all leads generated by the ads will go directly to participating retailers. As an added benefit, every participant receives a counter card of the ad for in-store display and has access to materials that may be used in local advertising.