Alloc Inc. and its parent the Berry Group have congratulated Lance Armstrong and the U.S. Postal Service Pro Cycling Team for his individual win of the Tour de Georgia in Atlanta and the team's second-place overall rank in the competition.
Since 2003, Alloc and the Berry Group have served as the USPS Pro Cycling team's presenting sponsor. Under the terms of the agreement with Tailwind Sports Corp., Alloc's name is featured on the team's uniform and used in domestic events, with the Berry Floor name on the team's uniform in Europe. In addition, Alloc and the Berry Group utilize the USPS team and its leader, Lance Armstrong, in advertising and promotions.