Berry Floor salutes Lance Armstrong
Lance Armstrong won the Tour de France for a record-breaking seventh time this year, and then hung up his cycling helmet for good, retiring from the sport. In a statement, laminate flooring maker Berry Floor thanked Armstrong for taking three straight wins during the time the company sponsored him and the Discovery Channel Pro cycling team.
"Sponsoring Lance and the team has been a great help in achieving our brand goals in the trade and toward the end-consumer," said Berry Floor spokesperson, Philippe Harinck. "We are very proud of Lance for his seventh win, and his third for Berry."