Alloc Inc. and its parent company the Berry Group have announced that Tour de France champion Lance Armstrong will be making an appearance at Alloc's booth, No. 3519, during Surfaces 2004.
Last July, Armstrong and his teammates on the U.S. Postal Service Pro Cycling Team won their fifth consecutive victory at the Tour de France. Alloc and the Berry Group are the team's presenting sponsor for 2003-04, having signed a two-year agreement with Tailwind Sports Corp., the sports marketing entity that owns and manages the U.S. Postal Team.
Visit Alloc's booth space during Surfaces to obtain specific dates and times of Armstrong's appearance.