We continue to see ads that offer anything and everything -- even 99 percent-off sales -- promulgated through local media outlets. But have you thought about the consumer’s perception of such an approach? It likely brings to mind the used-car shopping experience! It also diminishes whatever impact you were trying to achieve with the design of your showroom. Let’s explore the real meaning of merchandising and advertising.
While some people think merchandising relates to how you display products, the actual idea is to find out what the customer wants. From there, you should present and price goods and services to create the greatest possible value.