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$1,000 Free for Training Your People

By Jeff Golden

I am sure you’ve heard them all: free displays, free samples and free money. But, as you’re reading this list, you must be saying, “Where’s the catch?” Well, let’s take a look at each of these items. With free displays and samples, manufacturers may not charge you for them up front, but they’ll cover the expenses of these items in roll and product purchases made at a later time.

Now, consider the free money program. As a member of the World Floor Covering Association (WFCA), you can get free money totaling $1,000 in trade scholarships each year. The catch or exchange: you pay $225 in annual dues (or slightly higher based upon your annual retail sales) as a regular member of the organization and, in return, get $1,000 in trade scholarships each year.

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