Art of Retail Management: Women: smart, savvy, eager to spend...but frequently overlooked
Maybe he can't comprehend spending that much but she can. Chances are she has a deep emotional attachment to her home and understands the value of investing in a quality floor covering. She knows that it is a sensible and practical way to add value to her home while at the same time enhancing the décor. For her, quality is a top priority. She should be that salesman's most valued customer.