Chris put the root question right on the table: “Should you be selling carpet by the square foot, square yard or both? That’s a very real question for specialty floor covering retailers as they attempt to both satisfy their customers and comply with inconsistent regulations.”
Inconsistent regulations — that’s for sure. And who’s caught in the middle? The retailer! Anyway, read on. According to Chris, “Most other floor coverings are sold by the square foot, and there is very strong anecdotal evidence that when competing floor covering surfaces are compared on the same square-foot basis, it showcases the value of carpet. While there is very little proof that this has caused customers to switch from their preferred floor covering choice, it has clearly generated upgrades in purchases of carpet for those who were seeking carpet as a replacement flooring.”