The National Wood Flooring Association (NWFA) said it has finalized a deal with The Oprah Winfrey Show that will enable member companies to run regional ads on the syndicated talk show. Association members can run an ad once a week in their market for as little as a few hundred dollars per 10-week period, NWFA said. Terms of the deal were not disclosed.

"The NWFA will provide the station with the customized tape," the NWFA said in a statement. "The advertising rates are already negotiated, the time slots are flexible - there is nothing left to do but sit back and watch."

The Oprah deal comes a year after NWFA launched its first-ever television ad effort.