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Survey Confirms Carpet Cushion is Needed by Consumer, Profitable for Retailer

By Jeff Golden

To arrive at this conclusion, National Floor Trends. commissioned another in our ongoing series of market studies designed to help retailers/contractors enhance the success and profitability of their businesses. Identifying current product/sales trends, and projecting the industry’s future direction, is imperative to making strategic decisions that ensure growth and prosperity.

Our carpet cushion findings are based on responses culled from a representative cross-section of the dealer, contractor and architectural specifier segments of NFT’s subscriber base. The study was designed and conducted by the market research staff of Business News Publishing Co., in conjunction with the editorial staff of NFT. A sample of 1,000 active qualified floor covering dealers/contractors and dealers/architectural specifiers was selected on an Nth-name basis from the domestic circulation list of NFT subscribers.

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