Mohawk National Product Tour set, 35 regional shows begin this month
Mohawk National Product Tour set, 35 regional shows begin this month
"Clearly, our dealers prefer the regional show approach," said Mohawk's senior vp of marketing, Ed Williams. "They get to work with their reps and they get more personal attention. They can have one-on-one time with the Mohawk senior management in attendance. And because of this, their stores are getting better programs for the coming year."