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Art of Retail Management

By Sam Allman

Whether you are the owner or manager, running a floor covering store essentially involves two roles from my dogsled analogy. First, you are the driver. You must provide the resources, love the dogs, and know the racecourse and the best path to the end. Second, you are also the lead-dog. You need to run in front of the pack, break new ground, and send back messages that each team-member can understand and follow. In either case, the dogs, must keenly believe in your leadership.

Employees who believe you can lead them to win will eagerly follow. They will pull hard but they will not run faster than the leader. That's good for keeping the team in sync, but it means you determine the speed. As our Eskimo brothers say, "The speed of the leader is the speed of the pack."

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