Abbey's new road: Stepped up ad effort, more private label
Included will be the interactive website feature, "Abbey Decorator," which will enable consumers to build virtual rooms using products available from the retailer. The new feature is slated for operation by the fall of this year and is designed to build on the abbeycarpet.com site introduced last year. The company says the website has generated nearly 2 million page views since its debut.
"There are really teaching us to approach all areas of the business in a highly professional way," said Cliff McCurley, who has operated an Abbey Store in Senora, Calif. since 1992. "There is so much opportunity in the market right now. You have home improvement projects and people buying second homes."