A Stainmaster print ad running in major shelter publications during the company's 20th anniversary celebration.

Stainmaster is celebrating its 20th anniversary with style. The company has rolled out a marketing blitz tied to the anniversary showcasing carpet styles using Stainmaster fiber technology. To convey a sense of excitement in the print ads, attractive women are seen reclining on Stainmaster carpets. In the television campaign, colorful confetti signifying the celebration drifts down on the models.

"We have reached an important milestone," said Steve Griffith, vp residential flooring for Stainmaster's parent company Invista. "We are committed to continuing to build on the trust and satisfaction consumers have in the Stainmaster brand through technology advances and superior product performance, style and function."

Stainmaster retailers are also getting into the spirit, holding special sales events to coincide with the anniversary. These promotions are organized by the stores themselves, as no nationwide promotional event has been launched, Stainmaster noted.