Orcon Products’ “great respect in
the floor covering industry” has prompted concrete specialist Dayton Superior
to name the Union City, Calif., company its exclusive representative. The move
comes on the heels of Dayton’s decision to enter the floor covering
distribution channel with its line of underlayments and subfloor prep products.
Dayton’s
national program manager for flooring products, Robert Fastow noted that his
company’s products will be a welcome addition to the flooring industry. He added that it is among the few domestic
manufacturers capable of providing a full line of affordable self-leveling
underlayments, patches and other subfloor prep products. “We’ve spent the last
couple of years focusing on our products and making sure they are a perfect fit
for both floor covering installers and distributors,” he said.
“Orcon’s
sales organization has a great deal of respect in the floor covering industry,”
continued Fastow. “Their relationships, knowledge and experience should enable
Dayton Superior to expand our distribution network within the floor covering
industry, and make our products more readily accessible to our target customer,
the floor covering installer.”
According to Bob Rennie, sales manager/North America for
Orcon, “the addition of the Dayton Superior line of underlayments fits in with
our overall company strategy of adding and selling complimentary flooring
products.” He added that his company was “very impressed with the quality of
the Dayton Superior personnel, their products, and their ability to service our
customers. All of the Orcon Regional Sales Managers have experience either
installing or selling powder products and we are excited about our possibilities
for success.”