Luxerell nylon
fiber is new from Invista’s Stainmaster carpet. The product, which was unveiled
at Surfaces 2008, is designed to offer superior durability with a soft cashmere
hand, according to Gary Johnston, Staimaster’s brand director. He notes that
the fiber targets the “upper-end retailer and consumer.”
“We’re already getting a response from the mills that target
the upper-end,” he said. “Mills including Masland, Dixie and Fabrica have
picked up on the new fiber right away. Luxerell is really designed for the
better quality Stainmaster offerings, for carpets with a very elegant look and
touch.”
He toldNFTthat the company plans to add
its deep dye/light dye technology to the fiber later this year. Already
available in the company’s Tactesse and ExtraBody II fiber, the technology
allows mills to create multi-colored carpets with only one pass through the dye
process. The carpet is tufted so that some fibers accept more dye than others,
allowing for a greatly expanded array of designs in relatively little time,
Johnston said.
“We expect our deep dye/light dye technology will be available
in Luxerell sometime this year,” he said, noting that the company is still busy
getting the word out about the new fiber. “What we’re telling people is that
Luxerell is really about capturing the elegance and beauty of wool with extra
softness, while still offering all the performance attributes you’d expect from
a Stainmaster product,” he said.
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