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Flooring InstallationResidential FlooringBusiness InsightsResilient FlooringHardwood FlooringLaminate Flooring

American Made

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

By Tanja Kern
RevWood American Originals.jpg

Mohawk continues to expand its American-made portfolio across PureTech, RevWood (shown above) and Pergo Elements flooring brands to help flooring retailers drive sustainable growth despite market challenges. Photo: Mohawk. 

Mohawk Thomasville Plant

Mohawk's manufacturing facility in Thomasville, North Carolina. Photo: Mohawk. 

RevWood American Originals.jpg
Mohawk Thomasville Plant
April 24, 2025

In the heart of North Carolina, across facilities in Garner, Thomasville, and Mount Gilead, Mohawk Industries has built one of the flooring industry's most notable domestic manufacturing networks. More than 800 employees across these locations produce innovative flooring solutions that will make their way into homes across America.

The advantages of this American manufacturing footprint have never been more apparent than in today's challenging market environment. While competitors struggle with international supply chain disruptions and unpredictable tariffs, Mohawk's domestic production capabilities have become a compelling competitive advantage.

This investment in American manufacturing isn't just about production capacity; it's about creating stability and certainty for retailers and consumers in an uncertain world. As Mohawk continues expanding its made-in-America portfolio across PureTech, RevWood, and Pergo Elements, the company is positioning itself and its retail partners for sustainable growth despite market challenges.

"We are proud to be a vertically integrated manufacturer in several locations in North Carolina, and that has been growing for decades," said Charles DiSano, president of the wood & laminate business at Mohawk. "By next year, we will have nearly doubled our capacity over the last five years."

This expanded capacity supports production across multiple product categories, including laminate wood flooring and renewable polymer core.

The domestic manufacturing advantage extends beyond just production. "We're not talking just manufacturing, but also we're talking about warehousing, transportation, logistics, and customer service, all of that within the U.S.," DiSano said. "We're running daily trucks out to California, Florida, and all across the U.S. from Thomasville. We’re proud not only of our manufacturing footprint but also our distribution network, support, and sales teams, which help enable the success of our retailers. We believe this comprehensive approach is a key differentiator."

What's driving the increased demand for Mohawk's domestically produced products? DiSano points to technological innovation.

"I think that's been the growing demand and interest in laminated wood. And I think more specifically, that's been the growing interest in our ability to produce that product with technologies like WetProtect,” he said. Water resistance has long been challenging for wood-look flooring, making this innovation particularly significant.

These manufacturing technologies also enable Mohawk to offer comprehensive warranties, such as All Pet stain protection and All Pet Gold, which covers floors from stains and scratches. “We're confident in the technologies that we manufacture, which enable us to have warranties that we can stand behind and that we believe are best in class,” DiSano said.

"We are proud to be a vertically integrated manufacturer in several locations in North Carolina, and that has been growing for decades," said Charles DiSano, president of the wood & laminate business at Mohawk."By next year, we will have nearly doubled our capacity over the last five years."

Charles DiSanoCharles DiSano, president of wood and laminate, Mohawk.


Expanding Product Lines

Mohawk has been busy expanding its domestically manufactured product offerings. PureTech PVC-free resilient flooring is manufactured in the Thomasville facility, while its renewable polymer core is manufactured at the Mount Gilead facility. The company introduced a new tier in 2025, PureTech Premier with Signature Technology. “This brings 75 layers of texture and over 1,000 color variations,” DiSano said. 

The company has also enhanced its popular RevWood laminated wood flooring line, which touts durability and dependability, adding Emberstone Ridge and Gardenia Lake.

For the Pergo brand, which DiSano notes is "the most consumer-searched flooring brand online," Mohawk has completed a comprehensive update in 2025. "We did a significant refresh on Pergo Elements, enabling our retailers to cover all key price points—from great entry-level solutions that help drive customers in store to new high-end visuals that feature innovations like RealPlank, which minimizes pattern repeats with twice as many unique plank visuals as standard products. All products within the Pergo Elements line come with an attached pad and feature waterproof and pet scratch warranties."

A key component of Mohawk's domestic manufacturing strategy is accessories production, which is marketed under the brand Performance Accessories. 

Performance Accessories offers everything a flooring installer needs to complete a successful and durable installation. The brand’s TrueMatch Stair solution, launched in 2025 and manufactured in Thomasville as well, features an identical replica of flooring, for a perfect match. "In the past, consumers have had to trade off between close color coordination and a texture that's close to their flooring; they don't have to make that trade-off anymore,” DiSano said. 

The importance of accessories in completing installations cannot be overstated, according to DiSano. "A consumer, when you and I go in and we look at a rack, we pick out our flooring, I think we naturally assume all the accessories are available. You're picking out your flooring, and you just assume you're going to be able to get matching stairs. We’re making that a reality with domestic manufacturing."

Marketing American-Made Products

To help retailers capitalize on the America Made story, Mohawk has developed specific marketing campaigns, such as "An American Original," for its RevWood products.

DiSano shares an example of how this is paying dividends: "I subscribe to a lot of retailers' mailers, and one of them recently mentioned tariffs. In their email, they noted that a lot of laminate floors are made in the U.S., particularly Mohawk RevWood."

This kind of retailer messaging demonstrates the value of Mohawk's American manufacturing story. "The reason that they can make that statement is because we've armed them with things like the “An American Original” story, so that they can have confidence in our domestic source of supply."

A hallmark of Mohawk’s PureTech campaign is the sustainability story, which is increasingly becoming part of the consumer conversation. Mohawk's domestic manufacturing allows it to address these concerns directly.

"We believe the sustainability story is continuously growing, and as people talk about PVC, they're thinking about PVC; they’re increasingly considering alternatives,” said DiSano. “We believe having products like PureTech, where we can truly demonstrate PVC-free flooring, is absolutely part of the conversation that's taken place as consumers are coming in and selecting floors." 

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KEYWORDS: distribution flooring manufacturers Mohawk Industries

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Tanja kern headshot 2023

Tanja Kern is the associate publisher and editorial director of FLOOR Trends & Installation. She is also the host of the FLOORtalk podcast, where she explores the changes and challenges facing the flooring community's thought leaders and creatives. Tanja has been writing about business, design, and lifestyle for two decades, and her work has appeared in publications such as American Way, Better Homes & Gardens, Fine Interiors, Fodor's, Food Channel, CA Modern, Chicago, Fine Interiors, and Los Angeles.

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Mohawk continues to expand its American-made portfolio across PureTech, RevWood (shown above) and Pergo Elements flooring brands to help flooring retailers drive sustainable growth despite market challenges. Photo: Mohawk. 
Mohawk's manufacturing facility in Thomasville, North Carolina. Photo: Mohawk. 

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