Al and Barbara Gaston of Columbus Flooring & More stand With Steve Meier, divisional VP, Beaulieu of America, at the recent Bliss show.

About 250 dealers recently attended a two-day Bliss by Beaulieu preview event in Atlanta as part of a slate of winter markets from the flooring maker. Beaulieu showed off new additions to the Bliss line including Bliss Flirtation, a "sophisticated" and "trend-setting" line available in 10 carpet styles and 288 SKUs. The company also rolled out its updated Bliss Healthy Home line, with zinc added to the carpet's Silver Release antibacterial protection.

Interior Design Atlanta's Annie Greene, Lynne Busz and Mike Spidel pose with Kristina Mascari of Beaulieu of America at the Bliss market.

“We’re off to a good start with the showing we’re having here in Atlanta,” said Jeff Meadows, exec vp for Beaulieu of America. “We’re definitely looking forward to Surfaces.” (Beaulieu will be exhibiting its Bliss collection at Surfaces 2009 in Las Vegas, booth #4606.)

Pierre Maloof of Dalton Floor Outlet is flanked by (from left) Beaulieu's Toby Murphy and Jeff Meadows.

Also at the market, Beaulieu gave away dozens of 32" flat screen TVs and free carpet displays to dealers who ordered 10 or more rolls of Bliss carpet at the show.