Mannington Mills has signed an agreement with China-based Elegant Living to create a line of hardwood products for the Chinese market that will be sold under the Mannington name. Additionally, the company will distribute Mannington's U.S.-made flooring products throughout the country. The deal includes more than 500 retail stores across China, and will be phased in throughout the year. Other terms were not disclosed.
The products that are made in China, under the Elegant Living - Mannington line, "will be held to the same high quality standards that we use for domestic production," said Kim Holm, president of Mannington's residential business. "We are proud to introduce the Mannington brand to Chinese consumers, and believe that this partnership with Elegant Living will be a win-win."
The program was announced by Holm during his recent keynote address at Elegant Living's annual distributor meeting in China.
Through new partnership, Mannington brand enters China
February 17, 2009