What do you feel is unique about your company’s “green” philosophy? How are you educating retailers about your approach?
Our “Build Green with Custom Building Products” philosophy is a leading model in the industry, ensuring that environmental responsibility is considered when planning every aspect of our products. We use recycled materials whenever possible, many of our products are lightweight, which reduces fuel consumption in transport, and we have ten distribution centers across the U.S., meaning that most projects are within 500 miles of a Custom manufacturing plant. Each of our facilities adheres to tight, self-imposed requirements to minimize waste and pollution, and all plants follow stringent energy conservation guidelines. Furthermore, all of Custom’s products are highly durable, extending the expected life of an installation and reducing the need for replacement.
We educate our customers with an integrated approach, including seminars and sales presentations, supporting literature that explains in detail our Build Green philosophy, and key information that is included in our packaging. Our Web site is also a great source of in-depth information about our Build Green program.
Tell us about your 2 or 3 top environmentally responsible products.
While nearly all our products contribute to LEED certification in at least one category, our lightweight products are exceptional in terms of performance and environmental friendliness. Prism® SureColor® Grout, MegaLite® Rapid Set Crack Prevention Mortar and LevelLite™ Self-Leveling Underlayment are made with recycled materials and conserve energy in transportation because they are 40 percent lighter weight than traditional products from other manufacturers.
Where do you see environmental issues heading?
Concern for our environment will continue to grow, as it should, creating greater demand for products that have better performance, minimized environmental impact, and improved cost-effectiveness.
How is environmental sustainability affected by the challenging economy?
Certainly, it’s crucial that manufacturers maintain viable business practices, especially during downturns like the one we are currently experiencing. However, most environmentally sound practices – reducing energy and fuel consumption, recycling and minimizing waste – are actually cost-saving practices themselves. If we do it correctly, we shouldn’t have to choose between cost efficiency and environmental responsibility.
-- Jeremy Gorr, Senior Marketing Channel Manager