DMI's new display.

Design Materials Inc. of Kansas City, Kans., has joined the Wools of New Zealand brand as its latest distributor. DMI offers a wide range of natural floor coverings, including sisal, seagrass, mountaingrass, coir, cork and wool, which are inventoried in Kansas and distributed throughout North America.

Included in DMI’s Wools of New Zealand Brand styles are Intuition and Intuition Stripe, two tightly constructed linear loops with a soft hand and earthen palette. Both offerings can be purchased as broadloom or fabricated with cotton bindings in a choice of 15 colors. Estimated retail is $69 per square yard.

“As an importer of natural fiber floor coverings, we work closely with many of the growers throughout the world,” says Rick Fields, floor coverings product manager for DMI. “We see great value in the direct link Wools of New Zealand has with its farmers and are excited to partner with them in ways that will help us tell the wool story.”

To extol the natural origin and sustainable benefits of its floor coverings, DMI has created a new display system, along with a “Green by Nature” brochure desigend to explain the natural benefits of each fiber type and the farming processes involved in the growth of each crop.