Roppe Corp. has launched IMPACT, a rubber products recycling program. Products are gathered at the jobsite and palletized for return to the company’s recycling partner, based in the Midwest. A new proprietary process allows products with adhesive to be recycled as well.

“We hope this program will encourage the use of rubber flooring products among designers who have not considered rubber in the past due to the environmental concerns at the end of the product’s life cycle,” said Dee Dee Brickner, Roppe’s marketing coordinator.

The rubber is recycled into a range of products, including municipal landscaping mulches, playground surfacing and rubber crumb for athletic fields, pavers and edgings. The rubber is treated with an EPA-approved adherent paint available in eight colors. Roppe said it hopes to divert thousands of pounds of jobsite waste from landfills annually.