Tai Ping has partnered with Wools of New Zealand for use of the Laneve fiber brand.
Tai Ping has partnered with Wools of New Zealand for use of the Laneve fiber brand. Wool Partners International, the parent company of Wools of New Zealand, recently launched Laneve as a specialty fiber brand for wool that meets specific standards for on-farm practices, animal welfare, sustainability, traceability and the environment. As a Laneve partner, Tai Ping will utilize this accredited wool in select carpets and rugs sold throughout North America, Europe and Asia.
“New Zealand wool has long been our fiber of choice. Not only does it support our sustainable commitment, it provides the clarity of color, strength and luxurious luster our high-end clientele demands,” said Eric Cooper, Tai Ping's vp global technical operations and sustainability. “As a Wools of New Zealand partner since 1995, it makes perfect sense for us to embrace the use of Laneve. This branded fiber is traceable to source and complies with third-party accredited standards for environmental protection, animal welfare, careful chemical use, social responsibility and even record keeping. We applaud this enhanced focus on sustainable practices and are pleased to be an Inaugural Laneve Partner.”
Wools of New Zealand, Executive Director for North America, Elise Demboski, said the company was glad to partner with Tai Ping. “Our partnership with Tai Ping builds on the presence already established by Wools of New Zealand internationally and on Laneve in the United States, where we have so far announced 18 Laneve brand partnerships.”
“The Laneve program is helping to build a broader base of committed purchasers of New Zealand wool,” she added. “Along with the relationships already in existence for the Wools of New Zealand brand and a range of contracts for other forms of commercial supply, this will increase the overall demand for New Zealand wool.”