With an eye toward streamlining its residential marketing and product management structure, Shaw has appointed Steve Sieracki to vp residential marketing and product management and Kathy Young to director of residential marketing. The move is designed to create stronger connectivity and leverage between the company’s residential marketing group, product management teams and product categories.

“Shaw is committed to growing and strengthening our marketing presence both nationally and on the local level. The new structure will ensure that the product and marketing organizations are aligned for success so that we can more effectively and efficiently deliver competitive programs downstream and service our customers,” said John Godwin, Shaw exec vp sales and marketing.

Most recently, Sieracki served as the vice president of product category management and Young served as creative services director. Both Sieracki and Young have served Shaw in different capacities within sales, product and marketing for over 20 years.