Shaw’s environmentally sustainable flooring is featured throughout the 2010 HGTV Green Home, located at 9 Shutter Latch in the Pinehills planned community in Plymouth, Mass. Shaw has been the sole flooring sponsor of the HGTV Green Home since the program began in 2008.
According to Reggie Newton, Shaw’s vp marketing, the partnership with HGTV “is a vital component of our overall marketing strategy.” He said that customers are drawn to Shawfloors.com through the company’s participation in the annual HGTV Green Home Giveaway.
Green flooring products in the house include: Rosedown and Franklin Hickory engineered hardwood flooring from the Epic Legends collection, used on all three levels; Anso nylon products, including a red bound rug from the Queen collection in the child’s bedroom, and a charcoal Couture bound rug in the living room; Philadelphia Commercial nylon stair runners; and a Kathy Ireland Design Flair II bound rug made using ClearTouch PET in the master bedroom.
Newton said he hopes the 2010 HGTV Green Home will inspire consumers to think with an environmental mindset. “Candidly, commercial green environmental attributes drive [the segment]. In residential, it’s just now appearing on the radar,” he noted.
Hope Van Der Wolk of Hope Van Der Wolk Interiors in Osterville, Mass., who recently toured the home with other local designers, said the tour had made her realize the array of green products on the market. “Now that I know more about what’s available, I can make it a part of my presentation,” she noted.
NOTE:Click the following links for exclusive audio interviews withReggie Newton,Jack ThomassonandLinda Woodrum, interior designer for the HGTV Green Home.