search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP

APCOR to promote cork flooring awareness

September 17, 2010


The North American arm of the Portuguese Cork Association (APCOR) is gearing up for the “Décor(k) Tour,” with events designed to promote cork flooring to consumers and offer training to retailers. Stops are set to include Surfaces 2011 in Las Vegas, NeoCon 2011 in Chicago and Dwell on Design 2011 in Los Angeles. Additional stops are planned for this and next year in major cities across the country.

The North American APCOR group includes nine manufacturers: APC Cork, Expanko, Qu-Cork, USFloors, WE Cork and Wicanders/Amorim in the U.S.; and Jelinek Cork, Shnier and Torlys in Canada. Marketing firm DDB Canada, along with Porter Novelli in the United States, will be responsible for increasing awareness, desire and knowledge of cork flooring among North American consumers, retail staff and key purchase influencers.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Installation How-To
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Commercial Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

AHF Products CEO Brent Emore

AHF Products Names Brent Emore CEO

NFM Kansas City Anso Gallery

Nebraska Furniture Mart's Second Anso Gallery Brings Collaborative Retail Model to Kansas City

balancing resource planning and budget control

How to Choose an Outsource Estimating Service That Aligns with Your Flooring Business


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Investing in your Business

What's Your Top Business Investment Priority for 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • The cork equation: As awareness grows, sales start to pop

    See More
  • NWFA Logo 900x550

    NWFA and Mohawk Flooring Launch Partnership to Promote NWFAU

    See More
  • HGTV Stars Dave and Jenny Marrs and AHF

    AHF Products Launches ‘Wood Wow’ Campaign with HGTV Stars to Promote Hardwood Flooring

    See More

Related Products

See More Products
  • WoodFlooring_383x497.png

    Wood Flooring: A Complete Guide to Layout, Installation & Finishing

  • 9781622700158_c-15_.png

    Flooring and Floor Covering License Examination (C-15) - QuickPass Study Tool Book with Online Interactive Software

  • floordecore.gif

    Black & Decker The Complete Guide To Floor Decor

See More Products

Related Directories

  • APC Cork

    Our goal at APC Cork is to be a professional, eco-conscience supplier of cork products to the public and educate them on the benefits of using it in their home. At the foundation of this goal is our dedication to quality craftsmanship and attention to every detail, ensuring a high level of customer satisfaction.
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing